Page 2 - EF Power of Direct Mail
P. 2
FOR EVERY $167
SPENT ON DIRECT MAIL
IN THE U.S., MARKETERS
SELL $2,095 IN GOODS
(A 1,255% RETURN).
5.1% Response rates
Direct Mail’s average to Direct Mail are
household response DOUBLED
rate is 5.1% (compared
to 0.6% for email, when a Magnet
0.9% for paid search, is included.
and 0.4% for social
media).
ef Design Group, Inc www.efdg.net 773-285-0044
