Page 4 - EF Power of Direct Mail
P. 4
$66.5 MILLION
WAS SPENT ON DIRECT
MAIL DURING THE 2016
PRESIDENTIAL CAMPAIGN.
71% of U.S. respondents don’t pay
attention to most advertisements
online while 63% read printed
advertising mail (at least once a week) that’s
addressed to them and delivered to their home.
84% 90%
of Millennials take the Up to 90% of Direct
time to look through their Mail gets opened, while
mail and 64% would rather only 20-30% of email
scan for useful information gets opened.
in the mail than email.
SOURCES:
Reported by Accenture - The Data & Marketing Association (DMA) and Compu-Mail 2017; Data & Marketing Association 2017.
ef Design Group, Inc www.efdg.net 773-285-0044
