Page 6 - EF Power of Direct Mail

LETTER RATE

CRITERIA

Letter Rate is a classification of mail based on the size of the mailer.
All of our postcards are mailed at automation letter rate.

NON-FOLDED POSTCARDS

Dimensions
Length: 5” Min - 11.5” Max
Height: 3.5” Min - 6.125” Max 9 ÷ 6 = 1.5
Thickness: .007” Min - .25” Max 6” Aspect Ratio
Aspect Ratio OK
Length divided by height must be 9”
between 1.3 and 2.5. (see diagram right)
FOLDED POSTCARDS 6 ÷ 6 = 1

Dimensions 6” Aspect Ratio
Length: 5” Min - 11.5” Max NOT OK
Height: 3.5” Min - 6.125” Max
Thickness: .007” Min - .25” Max 6”
Aspect Ratio
Length divided by height must be between 1.3 and 2.5. (see diagram above)
Tabs
• Fold on bottom requires 2 tabs on top. (see diagram below)
• Fold on leading edge requires 2 tabs on the trailing edge. (see diagram below)
• For letter folds, the address panel MUST go on the center back panel for letter
automation rates with 2 tabs on top.
• No tabs are allowed on the bottom of the folded postcard.
If the magnet (or any item) is attached to the outside of the folded piece
it will not go at letter automation rates.

Leading Edge Fold

Bottom Fold

ef Design Group, Inc www.efdg.net 773-285-0044